Internet marketing or, or, as we like to call it, online marketing, refers to publicity and advertising efforts that use the web and email to drive sales online, as opposed to real world marketing in a phone book or a billboard. We can and usually do use a combination of real world advertising like radio, TV, newspapers and magazines with SEO, advertising, and social media marketing.
But we also do email marketing, which involves both advertising and promotional marketing efforts through e-mail messages to existing and old customers and clients, or both, depending on the situation. Why does IM matter still? Why is still relevant in today's world? Internet marketing is significant because it supports with the way consumers make buying decisions, and what else could matter when you're selling a product and/or service? Unless, you're a volunteer organization, business is about money, and that's what we intend to make you!
Internet marketing allows you to build relations with customers and prospects through systematic, low-cost personalized communication, replicating the move away from mass marketing.
Internet marketing allows you to be open for business around the clock without disturbing about store opening hours or eventually payments.
Offering your products on the internet is also suitable for customers. They can look through your online store at any time and place instructions when it is suitable for them.
Products: Marketing products on the internet costs less than publicizing them through a physical trade outlet. You do not have the frequent costs of property rental and preservation. You don’t need to buy stock for show in a store. You can order stock in line with demand, keeping your inventory expenditures low. Internet marketing allows you to identify offers to customers by building a profile of their buying history and favorites.
Information:By tracing the web pages and product information that prospects visit, you can make directed offers that imitate their interests. The information available from tracking website visits also delivers data for planning cross-selling promotions so that you can increase the value of sales by customer. The Internet provides an important policy for constructing relations with customers and growing customer retention levels.
Customers:When a customer has bought a product from your online store, you can activate the relationship by sending a follow-up email to confirm the transaction and recognize the customer. Mailing customers frequently with special, custom-made offers helps to sustain the relationship. The customers are asked to submit product assessments on your website.